If you want to make money with your blog, you have to at least do <em>some</em> optimizing. However, there are many ways you can promote your content that don’t require you to research keywords, tirelessly build inbound links, or use other SEO techniques. Focusing on these methods in addition to SEO allows you to market your blog in several ways at once, increasing the total number of people that see your content.
Although guest posts do affect your standing with Google PageRank or Technorati by linking directly to your blog, they can have several other benefits as well. Writing a guest post can be one of the best ways to reach new readers, especially if your post is accepted by a blog that is similar in topic to yours. Guest posts can also be good sources of new RSS subscribers. Regardless of how, guest posts allow you to showcase your content without having to convince readers to visit your blog.
The effectiveness of guest posts varies depending on the size and readership of the host blog, but they are generally beneficial for both parties involved. As such, you shouldn’t be afraid to pitch a post idea to a blog that is much larger than your own, as even the bigger blogs can benefit from increased traffic and new perspectives. That said, you should always try to make sure any guest posts you submit are of the highest quality you can manage. These posts are essentially advertisements for your blog, so it’s important to attract readers with thought-provoking, informed content.
Many blogs neglect traditional marketing techniques in favor of online methods, but the “old ways” can still be effective for promoting your blog and building your profile. For instance, you could order color brochures to distribute at public events, or print off a stack of fliers to hang up around town. You could also create custom stickers advertising your blog – a common guerrilla marketing technique.
A more professional technique involves creating business cards. Business cards allow you to easily present yourself as a professional in your field and provide those you meet with a physical reminder of your blog. Today, business cards come in many forms in additional to traditional card stock varieties. If you wish to appear more professional while demonstrating your creativity, you could order magnetic, plastic or even metal business cards at a website such as BusinessCards.org
YouTube allows you to easily reach thousands of potential readers by posting high quality videos that draw people back to your blog. Likewise, you can use your blog to promote your YouTube channel, creating traffic between both accounts. Your blog and YouTube channel will strengthen one another if both are of high quality.
There are several ways YouTube videos can result in higher traffic for your blog. Obviously, you want to create videos that people will actually want to watch. Making a “how-to” video for something related to your niche can be a great way to gain exposure. You should include a link to your blog in your profile, but also in the description of every video you post. Additionally, you can use YouTube’s text overlay feature to tell viewers to visit your blog for more content. This tells viewers about your website without seeming too much like an advertisement.
Twitter represents a powerful promotional tool, and using it in conjunction with your blog can boost your readership considerably. Twitter allows you to release news or generate links to your blog posts automatically, but it can also be used for quick and easy communication with your readers. Use your Twitter account to ask questions to your fans. When they respond and retag you in their tweet, those who visit your Twitter page may notice the link to your blog and become readers.
Simply purchasing advertising on other blogs or websites can be a great way to get your blog noticed. Although expensive, you could advertise on a well-known blog like Gawker or BuzzFeed to make sure that you expose your blog to a large volume of people. Alternatively, you could advertise on a smaller but more targeted blog. This is generally much cheaper and restricts your advertising to a demographic that is already interested in the type of content your blog offers. There are numerous payment models for online ads, with one common method requiring the owner of the ad to pay its host a certain amount of money for each user that clicks through (cost per click, or CPC.
You could also advertise on websites other than blogs. For instance, Facebook allows you to advertise to select demographics, choosing only those users who are most likely to visit your blog. For instance, you could specify that your ad appears only to American males between the age 20 and 35. You can further tweak the settings to specify that those of a certain education level or marital status will be excluded. If you know enough about your market, this can be a powerful way to reach out to potential readers.