This was a guest post written by Elizabeth C. She is the editor for FindBizcards.com a small business credit card / business blog helping small business owners around the globe.
We all know that the World Wide Web is a large space that generates thousands of pages daily, as well as draws billions from around the world on a daily basis. We all know that where people are, there is going to be money.
While you may be excited about your new website, you’re going to find that if you don’t know how to market it, no one is going to find you. You could have the best site known to man, and without the proper advertising, your site is going to more than likely draw zero visitors.
I wanted to share with you some techniques that I have used with many of my sites, as well as various clients. The methods below should help you generate a good amount of traffic that is well targeted.
#1 Advertise on Craigslist – This is a fantastic way to draw local traffic that is targeted to your needs. As long as you’re not spamming, and you create a fantastic sales pitch based ad, you will find that you can get a great amount of traffic. The key is to know spam here!
#2 PPC – Read more into PPC because you will find that there are many places that you can set up advertisements. You pick the keywords, you create the ad, and every time someone clicks on your advertisement, you will have to pay. While there is A LOT more to it than this, look more into PPC to see if it’s something that your business can use.
#3 SEO – Again, this is very broad just like PPC. While organic traffic is free, it is going to take a lot of hard to rank your site. Even though it pays off huge dividends in the long haul, you’re going to want to know that you can’t rank overnight, so don’t play any games here! This is something that you will want to read more into to learn more about it.
#4 Forums – No matter what niche you’re in, you’re going to find that there are many message boards out there. A great way to promote your website is simply by adding a small link in your signature. Add great content, as well as not spam, and this can not only give you a reputation, it can help draw traffic!
#5 Guest post – Just like I’m doing now, reach out to other bloggers to see if they will take your content. Add a simple link to your author byline, and hope for the best! It’s a great way to build brand awareness, as well as drive traffic to your blog / site. Try out services such as BloggerLinkUp.com and MyBlogGuest.com to find bloggers looking for people like you.
#6 Facebook – This one kind of goes alongside with the PPC and with some of my sites what I was able to do was create a fan page. With that fan page, I would then advertise it on the PPC platform targeting people in my niche. When people would land on my fan page, I would incentivize them to sign up. You can do this by either offering a coupon, a free trial, etc. Trust me, it does work great.
#7 Article Directories – There are some great article directories out there that can draw in some traffic, as well as help with your backlinks. Sites such as EzineArticles, as well as GoArticles and more are a great source to use to not only build up brand awareness, but again, help draw people to your site.
#8 Reach out to the press – Sites such as HelpAReporter.com are a fantastic source where you can actually reach out to various media outlets. Reporters will ask for help, and if you think you can help them out, they will list you as the source. This is a great way to get your site on huge properties such as the Wall Street Journal and more.
Honestly, with the Internet, you’re going to find that there are so many ways to advertise your website. Have persistence, don’t give up and I can promise you that great things are going to come to you in the long haul.