In case you haven’t heard about Fiverr, it is a free service people sign up for to sell or purchase products and services for five dollars a pop. The Fiverr service, however, can be used for much more than just earning five dollars or buying work for the same amount. Let’s explore some ways in which Fiverr can be used to generate traffic to your blog and put more money in your pocket.
Drive Traffic to Your Blog
What are your specialties? Coding, graphic design, translation, SEO, data collection? Are you an artist who likes to create hand-painted Easter eggs, greeting cards, Halloween masks, Christmas ornaments, or other custom holiday-themed crafts? Whatever you can provide for five dollars, it will get exposure on Fiverr. Alternatively, you can pay five dollars for a plethora of different services or items. A question you may be asking at this point is, “But will I be getting quality products or services?” The answer is yes – if you pay attention to ratings. Picking a random person with no rating is a gamble, to be sure, so choose someone who offers to revise their work if you are unhappy with the results. Offering services and purchasing them is a great way to network with other competent, hard-working individuals.
Once you have sold a product or service to a satisfied buyer, politely request that they leave a review. Depending on the level of demand, glowing reviews about the type of work you do can accumulate. Use this opportunity to build a list of testimonials praising your work and personality. Make sure to add a link to your blog in every job you deliver, telling the buyer where he or she can go for more information and additional resources. The buyer has already taken an interest in you since he or she has actually purchased your product or service. They may very well have need of your services for larger and more expensive projects (or they might know someone who does), and they will send referral traffic your way. This is also a useful technique to aid in generating quality backlinks
Build Your Contact List
After you have started sending people to your blog through Fiverr, make sure to capture their emails. Sure, you made only five dollars for that single transaction, but the money that can be made on the backend is huge. You should either place a link in the content you deliver or mention your blog in a report, video, or even inside a readme.txt file. The point is to get people to an opt-in page. In fact, sending people from Fiverr to a squeeze page might be better than sending people to your blog.
If you choose to send these visitors to a squeeze page, make it as inviting as possible. Make use of copywriting techniques such as testimonials, scarcity, teaser copy, headlines, deadlines, a bulleted list, etc. – whichever is appropriate. Whatever you choose for your squeeze page, keep the content to a minimum – avoid having a cluttered page
Sell Higher Priced Services
When selling a five dollar service, ensure that your work is the best it can be and that it provides a glimpse into what you are truly capable of. For instance, a graphic designer could create a full pack of images and sell those for five bucks, whereas a programmer could offer a zip file of two or more scripts that fulfill a need, and both could include a link to their respective blogs. Make sure your blog has a comprehensive portfolio and a service page for others to see what else you do. This can lead to much more lucrative projects and referral contracts.
Whereas many social media platforms tend to generate a lot of one-time visits for innumerable blogs and websites, marketing yourself effectively through Fiverr invites the kind of traffic that converts well. Most of your Fiverr traffic will be interested individuals who have seen your high Fiverr rating, so make sure to mention any Fiverr success stories on your blog to further build their confidence and help gain their trust