The spring and summer months aren’t just fantastic because they see a rise in the temperatures, but also because the longer, brighter days tend to put people in a more positive frame of mind. I feel this presents a great opportunity for all manner of businesses to step up their marketing efforts and showcase their goods and/or services to their target audience.
This, I think, is where promotional items really come into their own. Branded goods have long been a popular way to increase awareness of a company, but, with the spring and summer seeing the weather take a turn for the better after a cold long winter, now is an ideal time to distribute items that will be used outdoors. Here’s a look at some of the products that can be put to particularly great effect over the coming months:
From providing a way to transport sports kit to being a handy place to store sandwiches, promotional drawstring bags are one item that I definitely recommend you use to publicise your brand this spring and summer.
Such products aren’t just incredibly useful, but also highly sought-after. In fact, research carried out by the British Promotional Merchandise Association shows bags are the most commonly used items by marketers, so I’m quite confident that you can deploy these to fantastic effect.
Not only are these lightweight and easy to carry around, but – by ensuring your organisation’s marketing information is prominently displayed on these bags – they in effect turn the recipient into a walking billboard for your company. So your branding will be showcased to everyone that the wearer passes by as they walk down the street.
One thing that many people love to do during the summer is have a picnic either at the beach or park. You can harness the commercial opportunities that this presents by distributing promotional cool bags. These could be given away for free or as part of a sales-linked promotion (where, for example, it is sold at a discount rate for those who buy goods of a certain value) and, as they keep food and drinks chilled, are bound to be appreciated by recipients.
With these products available in a variety of colours and offers plenty of space to present a logo, users cannot help but take in your brand whenever they go to get a cold drink or a snack.
Bear in mind that it won’t just be the person using your cool bag that will interact with your brand, but everyone else who is in the park or beach at that time will be exposed to your marketing details.
Hats and sunglasses
While the onset of summer gives us the opportunity to get a nice tan, it’s worth bearing in mind that we need to protect ourselves from the sun’s harmful rays. This is where products like sunglasses and hats can come in handy.
As these items are likely to be used on a regular basis, they provide significant exposure to your brand among recipients, ensuring your company stays firmly in their minds for the duration of the summer.
If you’re looking to boost awareness of your brand over the spring and summer, please leave a comment below and let us know the steps you wish to take.